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Part 2/8: Fundamentals of SEO - Hanny Hindi for DPG - 10/21/09

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Uploaded by on Oct 23, 2009

Hanny Hindi, an SEO/SEM expert from Clickable, spoke to the DPG about the fundamentals of search engine optimization. In addition to covering SEO basics like keywords, page rank, and relevance, Hindi also spoke about how traditional book publicity can be translated to "demand creation" online, which allows publishers to tap into communities that might be interested in their books.

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