Leading Change in a Web 2.1 World

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Uploaded by on Oct 21, 2010

Imagine telling your boss that the plan to re-organize your department is wrong-headed via a secured anonymous e-mail and he responds to your concern in a video message delivered to everyone in the company. Fiction? No, it's called "ChangeCasting" and a new approach to leading organizational change outlined in a book by Jackson Nickerson, PhD, the Frahm Family Professor of Organization and Strategy at Olin Business School. Leading Change in a Web 2.1 World is the first in a series from the Brookings Institution Press and Olin which offers practical solutions and strategies for today's managers.

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