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User Generated Content - Panel Debrief Networx Brisbane

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Published on Jun 21, 2012

Networx Brisbane (http://networxevents.com.au) sits with the Panel Speakers following the Networx Brisbane 'User Generated Content' event on the 20th June 2012 at The XXX Alehouse in Brisbane. This event was all about how User Generated Content (UGC) and social media are transforming the way we do marketing. Gone are the days when marketers controlled the communication and path between advertisement and consumer the social media. Today is a world in which the consumer is the creator, consumer and distributor of content. The panelists discussed how to manage conversations offline and online, strategies for PR disasters, protecting brand reputation and Case studies.

Our panelists were:
Rob Hudson, Chief Digital Officer, Y&R Group @georgePattsyr @_RobHudson
Sheldon Lieberman, Director, Bigfish @bigfishtv
Sam Zivot, Digital Strategist, Lorna Jane @lornajaneactive @DoctorZ

And as always our Panel Facilitator was the lovely Cat Matson, Business CATalyst @catmatson

INTERVIEW BREAKDOWN:

Rob Hudson, Chief Digital Officer, Y&R Group
00:20 Do Companies need big budgets to create an effective User Generated Campaign?

Sheldon Lieberman, Director, Bigfish
02:31 What are your fears of the future of social media?

Sam Zivot, Digital Strategist, Lorna Jane
04:11 What to to build an audience in social media channel, if you don't have a large following?

Ride Free Media (Video Marketing & Content Strategy):
http://www.youtube.com/user/Ridefreem...
http://www.ridefreemedia.com.au/

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