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Society of Critical Care Medicine Turns to IBM to Help Improve Marketing ROI

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Published on Apr 27, 2012

With the help of IBM and it's Business Partner, RiverPoint Solutions Group, Society of Critical Care Medicine (SCCM) was able to leverage customer data to increase marketing efficiency and ultimately provide better care for their patients. SCCM, a midsize healthcare provider, serves 16,000 members worldwide who are dedicated to providing the highest quality care to all critically ill and injured patients. Using IBM's solutions for the marketing phase of the commerce cycle, SCCM has revolutionized their marketing efforts by turning mountains of data into actionable insights that drive highly customized and targeted campaigns.

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  • Chumpskey

    Chumpskey 8 months ago

    How is this funny?

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