Video!Storyboard (Lipton Ice Tea)

Class: Com163.2 (Copywriting for Advertising)
Prof: Greg Martin Lim
Brand: Lipton Ice Tea

Song: Here Comes the Sun, originally by The Beatles, cover by Sheryl Crow

We were tasked to do a storyboard for Lipton Ice Tea. The client wanted their product to be associated with Inspiration/Positivity.

I came up with a story about a man who wakes up to the start of a dreary day. Everything starts off with dull colors, very boring, until he drinks a bottle of Lipton. From there, colors start bursting into his day. He misses the bus and has to take a walk through a run down park but he manages to make it an adventure and catches another bus on the other side. When he gets to work, he takes a look outside and we see that everyone & everything ('the world') is now in color.

Category:

Entertainment

Tags:

• lipton ice tea
• underscoredom
• Dom Ramos