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Will Google use non-link references as a signal?

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Uploaded by on Mar 5, 2009

On February 26, 2009, Google software engineer Matt Cutts collected questions on Google Moderator and answered many of them on video.

Eric Enge from Boston, MA asked:

Do you think web search will ever make use of references (web site mentions that are not links) as a ranking signal?

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Science & Technology

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Standard YouTube License

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  • The short answer is: we do look at URL names mentioned in plain text, but we cannot admin it, because then people would abuse it :)

  • Matt,

    In reference to your video about using references other than links. I think I asked a year or so ago if you've ever considered using non-link references from juried academic papers, which are indexed by Google Academic. Whatvere you opinion of academics, I doubt they are going to load their paper with link spam.

    Morris

  • Matt have you lost weight?

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