Central TV 1982

Central / ATV ident 1982

Category:

Entertainment

Tags:

• central
• atv
• ITV
• ident
• advert

[97channel]

Rsrocks412 - ATV was renamed Central in 1982. All programmes which were made prior to the name change became duel branded.

And not just for the sake of it. Any programmes which were distributed across the network, had to be presented by one of the regions (or in rare cases, ITV itself). As ATV no longer existed by that name, it therefore did not hold licence to distribute under that name. Hence 'Central Presents'.

Back then, procedures like this were taken extremely seriously. Not now though.

[rajaboy]

All ATV show were all inherited by Central then was taken over by Carlton

[quizman1967]

I love this clip! How can 2 people not like it?

[Imaan158]

Plus the ATV id? It should be Central.

[97channel]

One thing which has long intrigued me about this old Central slide, is why the circle is so mis-shaped.

Don't get me wrong, I love it, it's a great old ident. And some of its charm is actually derived from its non-perfection. But could the artist not have drawn around a plate or something as a guideline?

I mean, look how much the blue part doesn't align with the white part down at the bottom, for example.

[greendiamonte]

cool

[madandyb]

I remember it well too!!

[Rsrocks412]

Central Presents ATV?

[flyingfisbeefilms]

I used to work for a Central subcontractor call Godfrey Davies Film Productions near The Hagley Road and we used to call the Central ident' "The Bruised Bollock!"

[623058]

WRONG!

only show in Production were taken over by Central, All others like Saint did not, But these show were sold of to polygram then Carlton brough them and central in the 1990;s and thus is how ALL ATV/central came back in under ITV control