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First wave of Ad Networks and Exchanges to commit to self-certification by the IAB

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Uploaded on Aug 31, 2010

Jamie O'Donnell, SEO-PR, interviews Jay Sears, General Manager, ContextWeb's ADSDAQ Ad Exchange and co-chair of the IAB Networks & Exchanges Committee at Connected Marketing Week San Francisco 2010 about the IAB announcement of new compliance rules for participating ad networks and exchanges set for 2011. In 2011, ad buyers will be able to look for the IAB compliance seal from their participating ad network or exchange and verify if they are certified against the IAB series of guidelines.

The IAB Networks & Exchanges Committee released earlier this year a series of quality assurance guidelines that represent inventory to buyers in a way that provides more control, transparency and simplicity than has been previously made available. 16 ad networks and exchanges volunteered themselves as the first to commit to comprehensive self-certification against the IAB "Networks & Exchanges Quality Assurance Guidelines." It is a self-regulatory effort and those 16 ad networks and exchanges will act as certified public representatives of the new IAB guidelines. The first wave of participating ad networks and exchanges include Ad.com, 24x7 Real Media, ContextWeb, Inc. ADSDAQ Exchange, ValueClick Media, Burst Media, Fox Audience Network, Tremor Media, Yahoo, and Google.




For more information, please visit:
http://www.iab.net/about_the_iab/rece...

To learn more about SES please visit: http://www.searchenginestrategies.com

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