Involver SML - Application & Engagement Platform

http://involver.com/sml/
Wednesday, our launch day for SML™, was a very successful one for Involver. Even more so when we think about everything else that's been happening in our industry this week: Google's unveiling of its new notebook, and Dreamforce--more about that in a second. We worked hard to bring our team, our messaging, and most importantly our core products into line with SML™, Involver's new Social Markup Language. And in spite of all the other events happening concurrently, the press and public not only took notice, but very gratifyingly embraced our core message: Involver tools are designed to help brands help themselves.

Liz Gannes, of WSJ's All Things D, put it nicely: "Involver, one of the leading social marketing start-ups, doesn't want to be an ad agency. It wants to be a tech company. So instead of moving to do more specialized and custom work for its brands, as its competitors are doing, the company is now offering a tool to help brands do the work for themselves: Social Markup Language."
SalesForce CEO Marc Benioff singled out an Involver application in his keynote at Dreamhost.
And Mashable's Jennifer Van Grove predicted that "...while more than 125,000 public Facebook Pages already use Involver applications, the release of SML will likely help that number increase exponentially."
Hockey Stick
We've already begun to see signs of the proverbial hockey stick. After putting Involver applications on 100,000 Pages in 19 months, our customers have added an additional 25,000 in the past six weeks. Wednesday, we experienced a massive uptick in lead volume (the highest in our history) and our highest ever volume of concurrent users on our involver.com. Then yesterday, we nearly tripled the numbers from Wednesday.

There's more to the story, including Part II of our SML™ video (watch below), which demonstrates the application and audience engagement components of SML™. And thanks to an incredible and growing number of fans and customers, we're looking forward to the addition of many more chapters.

Category:

Howto & Style

Tags:

• Involver
• SML
• Social Markup Language
• Applications
• Facebook
• Social Marketing