Pick 'n Pay's re-branding campaign

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Uploaded by on Oct 29, 2009

It is one of South Africa's leading retailers and has been around for more than 40 years. Pick 'n Pay's re-branding campaign was a risky business for the retailer. The essence of the campaign was more than new logos and different fonts - it signaled a new business direction. Andrew Welch Executive, Director of Landor Associates from London and Lyndsay Webster-Rozon, GM - Strategic Marketing Division of Pick 'n Pay, talk to ABN about the campaign.

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  • for anyone who thinks it may be beneficial for them,there is top secret meetings taking place in pick n pay,about customer relations management,reply for futher info?

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