It is one of South Africa's leading retailers and has been around for more than 40 years. Pick 'n Pay's re-branding campaign was a risky business for the retailer. The essence of the campaign was more than new logos and different fonts - it signaled a new business direction. Andrew Welch Executive, Director of Landor Associates from London and Lyndsay Webster-Rozon, GM - Strategic Marketing Division of Pick 'n Pay, talk to ABN about the campaign.
for anyone who thinks it may be beneficial for them,there is top secret meetings taking place in pick n pay,about customer relations management,reply for futher info?
allah1100 1 year ago