»FIRST SPRING« A FILM BY YANG FUDONG FOR PRADA SPRING/SUMMER 2010
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Uploaded by ROPtv on Jan 18, 2010
»FIRST SPRING«
A CONTEMPORARY FILM
DIRECTED BY YANG FUDONG
FOR PRADA
SPRING/SUMMER 2010
FEAT.
ADRIAN SAHORES
GAO XIU LI
GENG LI
JACOB COUPE
JI LILI
ZHAO LEI
»First Spring« is Pradas latest collaboration with pioneering Chinese artist Yang Fudong.
Featuring young man gathered in Shanghai, dressed in Prada menswear, the black and white film portrays a timeless, dreamlike realm where anything is possible.
Inspired by the Chinese adage that »the whole years work depends on a good start in spring«, this bold and beautiful film represents an exciting new direction for Pradas visual communications at the start of this decade.
http://www.prada.com
http://coutequecoute.blogspot.com
- 151 likes, 16 dislikes
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chroma
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one of the model's name is Geng Le, not Geng Li!
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Bizarre Aesthetic. Just Amazing.
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love it, its truly stunning
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i want to know the music!! anyone knows where i can download it?
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This is really bad work, I see the angle and idea and the need to create something different, diverese. The whole thing doesn't work, a waste of money and time. The actors don't listen when the directors says " don't look at the camera" the eyes of the actors twitch too much and look nervious. . I've purchased PRADA once as a cologne, it failed to work also, cheap and like water. let's hope things change, everyone can make a mistake. try Bruno Aveillan Vitton work.
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what kind of ' China' is this? Is it supposed to be China or anything at all realated to it? Dear Miuccia you did not need a "Chinese' artist to create such a gross sterotypical vision of a place that only just existed in your imagination. By the way, Chinese men are too thin and slender to wear Prada. At least you can see THAT.
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I think this type of constructed - branded orientalism should stop and Chinese artists be more truthful to their society and historical moment.
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hate you
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like a dream - artfully lucid
bonChic20 2 years ago 6
fantastic!!! Chinese men and models are sooo beautiful btw, this film was taken in Shanghai
melonsketch 2 years ago 4