Kaiser Permanente Thrive Campaign - '03 (Broccoli)
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I like the idea of seeing broccoli in their campaign but all that image and not having doctors speak of how Kaiser is important regarding to their extra commitment of helping serve the community, the result is just meaningless. I wonder if Kaiser is trying to play an idea of people trying to guess to what these images represents? I like to see what other ideas Kaiser may be proposing for their next commercials?
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Yes, it is a subtle attempt to have the viewer draw their own conclusions as to what "health" is to them.
pnsharma77 3 years ago