EYE_TheLens_MiamiConference_OAAA_.mp4

http://www.eyecorp.com

http://thelens.eyecorp.com

EYE is an international Out-of-Home advertising company specialising in airport, retail, roadside and university media. Connecting leading brands with active consumers, EYE's media reaches large-scale Flyers, Shoppers, Drivers and Students throughout their daily journeys. The Lens is EYE's online monthly newsletter, taking a closer look at the Out-of-Home industry around the globe.

"Grab Your Share" was the tagline at this year's OAAA (Outdoor Advertising Association of America) annual conference in Miami, Florida. Industry heavyweights came together to talk, workshop and learn how the Out-of-Home medium can take an even bigger share of advertising spend in the USA. EYE was a major sponsor of the event and The Lens was on hand to talk to conference-goers to find out where the Out-of-Home market is heading, its challenges, opportunities and who's using Out-of-Home best. The OBIE award winners were announced at the awards ceremony at the conference and The Lens brings you the latest in top creative from the nominated Out-of-Home campaigns.

Contributors: Peter Hammer, Managing Director, United Media -- United Airlines // Frank Oliver, General Manager, Show Media // Sean Robertson, VP Creative Director, CBS Outdoor // Rick Robinson, General Manager, MACDONALD MEDIA // Jerry Hall, General Manager -- Digital, Titan Advertising // OBIE Awards, source: OAAA.

http://www.oaaa.org

Category:

Entertainment

Tags:

• out-of-home
• media
• advertising
• OAAA
• mall
• US
• USA
• America
• operator
• retail
• eye
• shop