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Nielsen Economic Current

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Uploaded by on Apr 13, 2009

James Russo discusses, The Nielsen Economic Current -- a monthly study that will track key consumer and retailing trends on a global, regional and country-wide basis. Using the vast amount of consumer data collected by Nielsen, the Economic Current will serve as a centralized source of information on key consumer topics such as:

• Market Index volume, in terms of unit and country currency change
• Retail channel shifting
• Shopping frequency and spending trends
• Overall consumer confidence

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News & Politics

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Standard YouTube License

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