Apture raises $4.1 million

Clearstone funds tool to help publishers enrich their stories and keep the audience on their siteNo matter how hard you tap a newspaper, it doesn’t take you to another newspaper, or to Wikipedia, or to the Library of Congress, or to a dictionary. Newspapers are the ultimate WYSIWYG. And, that’s it.  You get what the publisher gives you, plus some ink on your fingers.Not so with an online article. What you get is a lot more than what you see at first blush. If the article is sourced correctly, its embedded hyperlinks serve as a roadmap to a deeper understanding of whatever topic the article happens to be summarizing. I’ve always been a big fan of hyperlinking inside of my stories. For many writers, however, the process is cumbersome, and in the face of a publishing deadline, ... [http://vator.tv/n/76a read more]

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