3/19/09, Class 1 - Marketing 2.x: The Social Data Revolution - Professor: Andreas S. Weigend, Ph.D.

http://www.weigend.com - This video gives a short glimpse into the first class of the new course "Marketing 2.x" at the Haas School of Business at UC Berkeley. Spring 2009 by Andreas Weigend.

March 19th, 2009, Class 1
Marketing 2.x: The Social Data Revolution
MBA 267, Spring 2009-B
Haas School of Business, University of California at Berkeley (UC Berkeley)

Presentation by Andreas Weigend (Andreas S. Weigend, Ph.D.). Mankind is transformed by the data created by individuals. Information overload has become more serious than ever. Social discovery is the new search. What applications can we build to create relevant meaning in our lives?

Extract Insights from Twitter
Put Yourself in Google's Shoes
Develop Relevance Beyond Amazon
Build Revolutionary Facebook Applications

Students: Lead the Social Data Revolution by taking STATS 252 this Spring (Data Mining and E-Business, 3 units). Undergrad, grad, and SCPD students with web programming experience are welcome. Enroll using Axess ID 10584.
Attend the first class on Monday, April 6, 2009 at 2:15 5:05 pm in Gates B01.

Everyone else: Find the latest content and discover people who change the world through data.

Likely guests speakers include:
Gina Bianchini (founder of Ning)
Reid Hoffman (founder and CEO of LinkedIn)
Kevin Kelly (founder of Wired and kk.org)
Jan Pedersen (former Chief Scientist of Yahoo)

... and a surprise from Facebook!

Suggest guest speakers for this year through wall posts!

For previous course notes and information, please see:
• http://weigend.com/teaching/
• http://stanford2008.wikispaces.com/
• http://ischool2008.wikispaces.com/

Andreas Weigend is a former Chief Scientist at Amazon.com and the author of over 100 scientific papers on the application of machine learning techniques to finance and business problems.

He currently lectures at Stanford, Berkeley and Tsinghua Universities on the application of data analysis to electronic business problems. He is an advisor to many technology companies including MySpace and Nokia, and is a limited partner in The Founders Fund.

Video Filmed & Produced by Shaun Tai for SHAUN TAI Films / TECH AFFAIR (www.techaffair.com) - ©2009 - shaun@ztymedia.com, (925) 297-9370.

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