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Uploaded on Apr 12, 2012

Developing a social media strategy for your local does not have to be complicated. All successful social media campaigns -- whether run by Fortune 500 companies or small locals -- have 3 things in common. Audience. Content. Expansion. With those you can hit Facebook and Twitter and grow as you need to accomplish your goals. This workshop, presented at the 2012 NEA ESP Conference by NEA staffer Kevin Hart, has all the details you need. Check it out with your members -- then start organizing!

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