Marketing From Now On (Part 2)

Excerpt from 2008 Consumer Forum. Forrester Senior Analyst Lisa Bradner illustrates some examples of what leading companies are doing to embrace the new consumer-driven Ps of permission, proximity, perception, and participation. October 29, 2008 in Dallas, TX.

Forrester Research, Inc. (Nasdaq: FORR) is an independent research company that provides pragmatic and forward-thinking advice to global leaders in business and technology. Forrester works with professionals in 19 key roles at major companies providing proprietary research, consumer insight, consulting, events, and peer-to-peer executive programs. For more than 25 years, Forrester has been making IT, marketing, and technology industry leaders successful every day. For more information, visit www.forrester.com.

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Science & Technology

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• Forrester
• Research
• technology
• consulting
• marketing

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