Tapal Danedar's new TVC "Har Mizaaj Sey Aashna" 3rd film of the series- Father daughter

3rd film of the series in the new clutter breaking thematic campaign from Tapal Danedar's Brand Team, where the current positioning of the brand i.e. "Har Lamhay Ke chah" is reinforced and carried forward by making the claim Tapal Danedar "Har Mizaaj Sey aashna."

The first film that took Tapal Danedar onto this positioning platform was the famous "Cups Campaign" where a claim saying 'nobody understands the tea drinking tradition of Pakistan better than Tapal Danedar'. This current TVC enhances this positioning and takes it a step forward by claiming that in addition to knowing the Tea Drinking Culture, Tapal Danedar also fullly understands the varying moods of its millions of consumers, and offers the perfectly satisfying cup of tea that completes every moment and every emotion.

Enjoy the heart warming brand story of a father and daughter who are captivated by the magic of Tapal Danedar....

Category:

Film & Animation

Tags:

• tapal
• danedar
• father
• daughter
• mizaaj
• aashna
• tea
• black tea
• asif raza mir
• sanam baloch
• pakistan tea
• pakistan no 1 tea
• best tea
• tapal advertising campaign

[khalid473saleem]

very nicely directed and produced. The concept, however; is directly hitting our core values rebellious attitude with father to an objectionable limit in the culture is evident. Usually there is a gap between father and daughter. Confronting him directly is not a very good idea to sell tea. Plus independent of my own point of view, generally it is not considered appropriate for girls to work when not in a financial need. the ad is promoting things otherwise apart from just selling tea !

[lionasadmjf]

The advertisement seems to be appropriate as per our culture the fathers are still reluctant to allow girls for the jobs, but on the other hand it has shown two things; one is the father daughter relation and the other is the thoughts of our youth to challenge their elders but that too in a very polite manner. All in all it is a well made and well directed/acted ad

[16furry]

Nice idea

Father daughter relationship is sweet!

[4MyPakistan]

@mohammadshak jahil