Leonard Electronics India Pvt Ltd- National News

"The MD said there was enough space in the Indian consumer
durables industry despite the apparent cut-throat competition
among a few major companies." Every company claims that its
products are exclusive. Nothing in this world is exclusive in
nature."
Powered by the present boom in the consumer goods
industry and the overall feel good factor in the economy, U.S.
tradition based Leonard has set out an ambitious growth plan
for the Indian market."By middle of the next year, The Company
will have the manufacturing facility in place. The total inves
tment involved in setting up the plant will be tothe extent of
Rs. 20 crore".
Leonard India is a 50-50 joint venture between the $95 million
U.S.tradition Leonard and Sita International, a subsidiary of
the Rs 1,500 crore Sita Group. The company is at present the
entire range. Our plant will have the capacity of rolling out
25,000 water dispensers, 25,000 air conditioners, 5000 washing
machines,5000 water-coolers and 2,000 refrigerators per
month. Leonard appliances are conceptualized and developed in
America, marketed extensively around the world and now being
launched in India.
The company was working on a distinct positioning strategy in
the market which is dominated by some manufacturers.
The company likes to groom its brand as a brand from U.S.
tradition -a countrycharacterized by perfection in everything.
Globally,Leonard has a total product range of 178 spread across
the seven product categories.In India the company had so far
launched four product categories Regular Products, Winter
Products, Festivals Products and Industrial Products.
Leonard brand tag line is perfect home maker. Be it perfect
cooling, effortless ironing, or a perfect water treatment series.
Name it and company is ready with a perfect package for the
discerning homemaker.
The company believed freebie campaigns do not really help in
the shoring up the sales of any product even though Leonard
India offered special customer packages on Diwali,like free
gifts andcombo offers. This was more to establish the brand
equity. The company may also consider getting into event
sponsorship in the near future. Two things that the people of
this country are mad about Bollywood and cricket and these are
the areas where the maximum brand presence in from of spon-
sorship is observed.

Category:

News & Politics

Tags:

• Appliances
• Washing Machine
• Room Air Conditioners
• Split Air Conditioner
• Water Dispensers
• Geyser
• Juicer Mixer Grinder
• Refrigerator
• R.O.Systems
• Tower Fan
• Microwaves
• Oven
• Toaster
• Kettles
• Water Coolers

[nasser4812163]

Just want to know if you are connected to the old American Leonard fridge manufacturers. As I have an old fridge model: Leonard Fridge model LNT183FEW, 35 years old.

Please inform me if have any idea about this fridge wiring diagram, or any other helpful information to service it.

My email is: nasser4812163@yahoo.com