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Driving ROI on Twitter

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Uploaded by on Jun 14, 2009

http://hubspot.com/twitter-for-marketing - How to measure and improve the ROI from your company's B2B and B2C social media marketing on Twitter.

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Howto & Style

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  • Well done great video, thanks.

  • So what happens if your products are boring, like industrial products or insurance? Does that naturally mean that SMM isn't for you?

    When should businesses not use SMM? Any ideas please?

    Also, can you talk about how to build your network, how long it takes, etc. Justifying "I" seems to be impossible to foresee, so basically you have to roll the dice on SMM. Do you agree?

    Please comment.

  • Excellent stuff - thank you!

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