touchatag - contactless value for Accor Services - pilot

touchatag, an Alcatel-Lucent venture runs a pilot for Accor Services since June 2008 in Antwerp, Belgium. In this pilot, employees of Alcatel-Lucent get a contactless card which replaces the paper meal vouchers. This contactless card can be used in over 8 merchants in Antwerp and Namur to pay via one touch for lunch. In cooperation with Clearchannel and Proximity BBDO, an interactive billboard is piloted, which can be touched by pilot participants to receive more information via SMS or e-mail, and to receive coupons. These coupons can e.g. be redeemed at the contactless paper vending machine for Gazet Van Antwerpen, a Belgian Newspaper. This is executed in cooperation with Belgian publisher Concentra.

Category:

Science & Technology

Tags:

• touchatag
• contactless
• payment
• rfid
• nfc
• concentra
• accor
• services
• proximity
• bbdo
• clearchannel
• belgium
• antwerp
• namur