Reel 'em in - Turning prospects into regulars

For more info see http://www.nzsquash.co.nz/

* This is the fifth of a number short videos to help you run and
promote your club

* So now you have attracted heaps of prospects from your prospecting and
marketing—time to close the sale!

* You need one or two sales-y type people who are going to deal with
these prospects.

* Have a structured way to arrange to meet the prospect at the club,
show them around, introduce them to your wonderful programmes and get
them started.

* Its really important to get the right people to be doing this, as
that first impression is a deal breaker. It is as much about the person
as it is about the Club.

* By any measure you like, Club Kelburn is a really successful club, but
it is still an old building — not flash! We have made a silk purse out
of a sows ear and half of this is the friendly greeting they get when
they first come to see us, as well as a structured tour of our club
and programmes.

* So spend some time on getting a structured approach to closing the
sale!

* If you need any help contact, contact me for help at rob@clubk.co.nz

Source: Squash New Zealand video 20100319110018

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Tags:

• squash
• squash-club
• marketing
• promoting
• club kelburn
• rob walker
• new zealand
• squash new zealand