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Nine Ways to Maximize Your Marketing Dollars During the Recession: Customer Service

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Uploaded by on Feb 20, 2009

"Think relationship, not campaign" is the mantra of customer service on the Web. Building stronger relationships with your present customers is the key to getting them to continue to do business with you.

In this difficult economic climate, selling more to the customers you already have is more cost-effective than raising your prices or acquiring new customers.

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