B-to-B Marketing Fundamentals Don't Change (Short)

While technology, communications channels and media usage habits change over time, the fundamentals of profitable business-to-business marketing do not. In this excerpted video from a live staging of the classic McGraw-Hill "Man in the Chair" ad at the Business Marketing Association's 2009 national conference, BMA drives home the fundamental similarity between how buyers and sellers built awareness, credibility and business relationships 50 years ago and how they continue to do so today, albeit with many new and revolutionary tools and techniques at their disposal. For more information on BMA's "UNlearn" conference and to see the original "Man in the Chair" ad, go to http://www.marketing.org/conference and http://www.marketing.org/images/Mcgraw-Hill.ad.jpg

Category:

Education

Tags:

• BMA
• McGraw-Hill
• Man in Chair Ad
• UNlearn
• b-to-b marketing
• BMA09

[VideoGameCoupons]

I have made a twitter post about this. Others no doubt will like it like I did.

[mikeselljeri]

Thanks for the information. Great help :)

[wensofia]

NEVER IMAGINED that one???!!!

[YellowPagesHispanic]

wow...awesome!!!... :)

[SteveAndIdiAmin]

Uh, wow.

Actually makes more sense than the original Man in the Chair ad (which I think is too cynical).

[2377cess]

I believe I got the message.

[globefreelancer]

Some videos are good and some are waste of time. I will be back to watch more. When you got time, watch my videos.

[sypher7895]

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[modmktgfed]

Been trying to sum it up for prospective clients but conversation always gets hijacked with Q's (not that it's bad). This will keep them on point for a couple of minutes.