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Got some information you want to circulate quickly and extensively? Learn what it takes to get people to pass it along.
To complete this How-To you will need:
Juicy story
Testable credential
Gullible person
Repetition
Fear-mongering (optional)
Step 1: Keep it simple. Research shows that rumors are more likely to spread if they are uncomplicated.
Tip: Keep the cruelty in check. Remember that rumors have the potential to ruin reputations.
Step 2: Include a vivid detail that is easy to envision, which helps plant the story in people's minds, as well as making it easier to believe.
Step 3: Make sure the story is difficult to disprove, so a little fact checking doesn't stop it in its tracks.
Step 4: Make it shocking, but feasible. Rumors that spread quickly are bizarre enough to be titillating, but not so outlandish as to be unbelievable.
Tip: A rumor that preys on a specific fear is more likely to be passed on.
Step 5: Give it a "testable credential" — a detail that can be proven, even if it doesn't prove the story itself.
Step 6: Get the ball rolling by telling it to someone gullible. Extra points if they also have a big mouth.
Step 7: Keep the story alive by repeating it often. Research shows that the more we hear a rumor, the more we'll believe it — even if we're being told it's false!
Thanks for watching How To Spread a Rumor! If you enjoyed this video subscribe to the Howcast YouTube channel! http://www.youtube.com/subscription_center?add_user=howcast
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Annnnnd...this is why everyone makes a big deal about Swine Flu -_-
WootWoW6 2 years ago 76
Next on the howcast video list: How to stop a rumor
You will need:
A Gun
A willingness to kill
The person who started the rumor.
Lyttlefoxx 7 months ago 14