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How To Spread a Rumor

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Uploaded by on Oct 29, 2009

Handle any emergency with Howcast's First Aid app - http://howc.st/jkDRTe

Expand the description and view the text of the steps for this how-to video.

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Got some information you want to circulate quickly and extensively? Learn what it takes to get people to pass it along.

To complete this How-To you will need:

Juicy story
Testable credential
Gullible person
Repetition
Fear-mongering (optional)

Step 1: Keep it simple. Research shows that rumors are more likely to spread if they are uncomplicated.

Tip: Keep the cruelty in check. Remember that rumors have the potential to ruin reputations.

Step 2: Include a vivid detail that is easy to envision, which helps plant the story in people's minds, as well as making it easier to believe.

Step 3: Make sure the story is difficult to disprove, so a little fact checking doesn't stop it in its tracks.

Step 4: Make it shocking, but feasible. Rumors that spread quickly are bizarre enough to be titillating, but not so outlandish as to be unbelievable.

Tip: A rumor that preys on a specific fear is more likely to be passed on.

Step 5: Give it a "testable credential" — a detail that can be proven, even if it doesn't prove the story itself.

Step 6: Get the ball rolling by telling it to someone gullible. Extra points if they also have a big mouth.

Step 7: Keep the story alive by repeating it often. Research shows that the more we hear a rumor, the more we'll believe it — even if we're being told it's false!

Thanks for watching How To Spread a Rumor! If you enjoyed this video subscribe to the Howcast YouTube channel! http://www.youtube.com/subscription_center?add_user=howcast

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Top Comments

  • Annnnnd...this is why everyone makes a big deal about Swine Flu -_-

  • Next on the howcast video list: How to stop a rumor

    You will need:

    A Gun

    A willingness to kill

    The person who started the rumor.

see all

All Comments (202)

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  • 0:55

  • Wow. Howcast. I'm disappointed. :|

  • pause at :55

  • this is probely how chain letters were made. -_-

  • DUDES! i already knew how to do this when i was 1st born!

  • @WootWoW6 my special needs cousin died because of the swine flu dick!

  • i want to meet the guy who started the rumor weed can kill you or is a drug

  • How To Be a Nosey stupid fuck who should be shot in the Nutsack.

  • Haha, Howcast has Videos on any and everything ! :D

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