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Toyota Prius Projects: "Prius Goes Plural - When One Becomes More" | Toyota Prius

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Uploaded on Jan 10, 2011

With Toyota introducing a family of Priuses (Prium? Prii?), what do we call them? This video kicks off our search for the proper plural, but the ultimate decision is up to you. Cast your vote at http://www.toyota.com/priusfamily and be sure to check in on 2/20/11 to see if your plural was deemed official. Toyota USA

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In 1957, when Toyota first came to America, Elvis was king of rock n' roll, big cars with tailfins were "in" and postage stamps were just 3 cents. After a poor start with a car called the "Toyopet," Toyota came back strong in 1965 with the popular 90-horsepower Corona sedan.

Then there was the Corolla, Camry, Toyota trucks, the Lexus luxury brand, Scion, and the world's first gas/electric hybrid Prius...a car we built for the 21st century. Along the way, we've learned a lot and enjoyed the support of American consumers who have embraced the quality, dependability and reliability of our vehicles.

Today, Toyota is one of the top-selling brands in America and we are committed to continuous improvement in everything we do, along with breakthrough products for the future. We're proud to share some highlights of our 50 years of progress and history here.

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