Progressive Insurance

Read how emotional marketing is used in the battle of the sexes at the emotional marketing blog at: http://602communications.com/site/?p=7590

For women, the formula is simple. If you want to empower a woman on the home front, then show her cowering her husband. You wouldn't think you could successfully sell a breakfast cereal with belittlement, but that's exact what this Cheerios ad accomplishes. The ad tags out with a line about "good taste," but General Mills knows that building mom's ego is a much more powerful motivator.

This belittling emotional motivator tends to show up most frequently in domestic situations.

Category:

Comedy

Tags:

• brand
• marketer
• marketing
• advertising
• emotion
• emotional
• commercial
• branding
• passion
• passionate
• advertisement
• ad
• brander
• emotional branding
• emotional marketing
• relationship marketing
• relationship branding
• cheerios
• male marketing
• female marketing
• women marketing
• sitcom
• shrew
• bumbling

[swampzoid]

This was the first time I remember seeing Flo. Was this the first time she did a commercial for Progressive ?

[ecossembot]

I HATE all your crap adverts, progressive