Part 1 of an interview with Shel Holtz, principal of Holtz Communication & Technology and author of the book "Tactical Transparency," Chris Boyer discusses with Shel the challenges and opportunities that social media and web 2.0 tools has created for hospital communications, the difference between marketing and communications, and the impact of real-time tools like Twitter on managing public relations. For more information, visit http://www.christopherboyer.com
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