Robert Procter, Head of EMEA at Reality Digital (http://www.realitydigital.com ), which provides enterprise-scale digital media technology and services and white-label software for the social campaigns, talks about data-portability and why it's key for campaigns on today's social web. Robert spoke on Day 1 of Digimedia.ME, the Dubai Digital Conference taking place on 5th and 6th May. Find out more at: http://www.digimedia.me
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