Learn about http://www.cvent.com/en/solutions/strategic-meetings-management.shtml Strategic Meetings Management.
Chuck Ghoorah, VP of Sales & Marketing at Cvent, speaks on Strategic Meetings Management at the HSMAI Event Technology Expo.
There is often a communication gap between an organization's creative-minded meeting planners and numbers-driven finance department. By tracking meeting spend and ROI, planners can start speaking in finance's terms. By approaching the CFO with numbers in hand, planners can recast the meetings department as a value center rather than a cost center.
View the presentation slides: http://www.cvent.com/pdf/hsmai-smm.pdf
Recorded September 2008 in Washington, DC
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