Smart Power: Banishing War from the Strategic Landscape

I worked with a big defense company coaching a top exec that wanted to differentiate their brand. We came up with the idea of Smart Power and I produced this really inspiring video. Smart Power is the skillful combination of Hard Power (take out insurgents) and Soft Power (win the population—jobs, schools, clean water). Not only a great brand builder, but a great strategic opportunity. Let us know if you or your company are interested in a brand building campaign at Robert.Hargrove@MasterfulCoaching.com

Category:

Education

Tags:

• Smart
• Power;
• Brand
• differentiator;
• Robert
• Hargrove

[jngjones1]

Here I am again! - by a different route this time; but we can't have too much of this kind of message. Apart from anything else, a world on the brink of bankrupcy has to be insane to be spending so much for destructive purposes when there is so much healing and construction to be done.

[jngjones1]

If you go to my website you will find my contribution to this cause - which surely should be at the top of the international league