VW Polo Bee ad

The brief was to produce a retail-driven campaign for the Polo range that moved metal and built the brand basically to advertise a good price without detracting from the emotional aspects of brand equity. We also know that in this tough economic climate, creativity cuts through and gets results, says Ogilvy Cape Town Managing Director, Gavin Levinsohn, on the campaign his agency created for Volkswagen Polo. The campaign comprises of two 25-second TV commercials, two print ads, online, e-mailers and dealer advertising.

Category:

Entertainment

Tags:

• VW
• polo
• volkswagen
• advertising