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Building Blocks of Digital Attribution - Google Webinar

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Published on Jun 6, 2012

Are you interested in online attribution but not sure where to begin? This webinar covers the basics of what attribution is and what it can do for your business. Plus, we've included a detailed demo on how to set up your Google AdWords and Google Analytics accounts to enable important attribution tools: Search Funnels and Multi-Channel Funnels.

Hosted by Bill Kee, Google Product Manager for Attribution and Multi-Channel Measurement. This webinar was recorded on May 24, 2012.

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