Woman As Consumer - Capitalist Mind Control, 1967

Anything that attempts to define an arbitrary role to an individual for purposes of exploitation is a form of mind control.
from Prelinger Archives reviews - "Obviously a promo film selling women as consumers to advertisers, this title-less, product-less commercial goes through the various demographic types a potential female customer might be. The various scenes are played very over-the-top by the same actress, but a strangely paradoxical ending comes when she is finally shown as the film's ideal - handing over money to an out-of-shot person, and being given a gift-wrapped item. She walks toward the camera looking at the ground and wearing a saddened, almost disillusioned face; a strange look for a consumer in a consumerist short."

"Hilarious and stylized female stereotypes:
This short film is an over-produced commercial in search of a product. A single actress plays out silly vigniettes of womanhood (cooking, motherhood, being a secretary, falling in love) against a minimal soundstage set of solid-color backdrops. The actress hams shamelessly while the male narrator announces each stereotype in a booming "announcer voice". If this were a late-night commercial it would be legendary, but because there is apparently no specific product it becomes a strange, highly iconic yet meaningless string of short skits. Production quality is unjustifiably high (like most of the Handy Jam films) adding a surrealist touch to this campy gem."

Category:

Howto & Style

Tags:

• woman
• as
• consumer
• sheep
• cattle
• superficial
• mind
• control
• stereotypes

[Lindawatcher]

I would like to help the young woman in this film make another baby!!

[Lindawatcher]

@moofushu Then YOU go to hell!!!! hee hee get ready to go my friend!

[sixtypercentquestion]

what the hell happens with the gavel? she just throws it for no reason?

[MrAzdaz]

The market for womens cosmetics and clothes is huge. Imagine the revenue they automatically help large corporations consume?And the devastating affect manufacturing all those chemicals that go into the "beuty products has on the enviorment not to mention animal testing.All of that to conform to a male dictated standard of beuty which women colude in and reinforce Simultaneuosly oppressing themsleves in the process and identifying with that regimented norm.

[Jauly]

@moofushu speaks the gravedigger of mankind ;)

[moofushu]

What's the point of having kids? And why do we work -- to make money -- to do what? Life is pointless and then you die.

[madeupfred]

I've watched a lot of your videos, and I have a question. Where do you get these from?