Groundswell Profile: Lego

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Uploaded by on Aug 6, 2008

Groundswell co-author and Forrester Research Vice President Josh Bernoff: Groundswell participants are not all the same. Using Adult Fans of Legos as an example, we show how different types of participation make the groundswell phenomenon work See http://groundswell.forrester.com for details.

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Science & Technology

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