OMS Minneapolis Phone Booth Interview with Lee Odden, Rick Burnes, and Joe Pulizzi

http://www.onlinemarketingsummit.com/
In an impromptu photo booth interview at OMS Minneapolis, Aaron Kahlow asks Lee Odden of TopRank Online Marketing, Joe Pulizzi of Junta42, and Rick Burnes of HubSpot their expert opinions on marketing prioritization and social media privacy and trust.
[Video Transcript] [Aaron] We're here live at OMS Minneapolis, in an actual phone booth, well... quasi-phone booth here, the best place for us to do a video. And we have some of our top speakers, not only here in Minneapolis but nationally. So guys do a quick introduction and then I'm going to ask you a few questions for the camera here. Rick, you want to start us off?[Rick] I'm Rick Burns. I'm the Director of Inbound Marketing at HubSpot, a marketing software company in Cambridge, Massachusetts.
[Aaron] Cool.[Lee] I'm Lee Odden, CEO of TopRank Online Marketing based here in Minneapolis, Minnesota.
[Aaron] Excellent.
[Joe] Joe Pulizzi, I'm the poster boy for content marketing.
[Aaron] Is that on your card? The poster boy?
[Joe] Well it's going to be.
[Rick] On lots of posters.
[Joe] With Junta42 Content Marketing Institute, and out of Cleveland, Ohio.
[Aaron] Excellent, alright guys, so the first question I have for you in this short video is priorities. Everybody is talking about what to do, how much to do, build some content, get on social media, figure out Facebook, Twitter. But what do we take off our list of things to do. There are so many things to do as marketers. Give me one or two things that say, "you know what, maybe just wait on that."
[Rick] I'd say press releases.
[Aaron] There you go, press releases.
[Rick] Get press releases off the list.
[Aaron] Cool.
[Joe] K.
[Lee] Hmm... Boy I want, I want the whole.. when I go to the smorgasbord, I want it all. But you are right, I guess, in one of the suggestions I made in the presentation, the keynote this morning was, you could use a onsite consult on an ongoing basis, which of course consultants prefer ongoing retainers, but I think you can be efficient at just using them for projects.
[Aaron] Yeah, project basis.
[Lee] Road map it out.
[Aaron] Ok.
[Lee] And then have them from time to time, check in and make sure you are on the right track.
[Aaron] Ok cool, project basis. Joe?
[Joe] Kahlow, I would say although I think that the most effective tool you can have is the blog. I have seen so many blogs that go up that are absolutely horrible and they're not consistent. And they are not based on what the needs of the customer are. So I would say that if you don't have the right questions answered first, wait.
[Aaron] Ok cool, one more main question and then an easy one at the end. Ok so, trust, privacy, that's always an issue for all of us as both consumers and marketers. Right Facebook's got some issues. Google's got some issues. So on and so forth. So I am looking for a one word answer to this question. Who do you trust least out there? Twitter, Facebook, Google, or Microsoft?

Category:

Education

Tags:

• omc minneapolis
• omsmin
• oms2010
• lee odden
• aaron kahlow
• hubspot
• toprank
• junta42
• social media best practices