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Everyone on Twitter is a community manager

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Uploaded by on Jun 15, 2009

Followers are not collectibles. They aren't ducklings looking for someone to follow. They are community managers who endorse you and bring you into their communities. Understand that paradigm and you will understand the value (quantity AND quality) of followers to your engagement objectives on Twitter (or elsewhere).

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People & Blogs

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  • Thanks again for the great video and valuable information on what a follower truly means. A complement to your book social media ROI.

  • This is a great video by @thebrandbuilder, who talks about what a Twitter follower means for companies (of all sizes)

  • Fabulous. Uncommon insights here - shifting your perception of a follower on Twitter from being a a duckling to being a a patron and advisor.

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