This branding spot for law firm Cochran and Montgomery was originally produced in the Spring of 2008 and revamped in the summer of 2010. The law firm has enjoyed a certain notoriety due to the high frequency airings on cable slots across the board but especially during prime time.
They have mentioned being recognized in the streets due to these spots. Needless to say it's been working for them.
The spots were produced on a weekend in order to save the wear and tear of a full lighting and camera crew in their offices during business hours. A series of multiple spots were produced in High Definition with out at the time newly acquired Panasonic HDX-900.
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