Discussion from the Bandwidth Conference's 'Hi Speed Fan' panel
http://www.bandwidthconference.com/hispeedfan.html
The panel covered how bands and individual artists use online media and their various strategies for connecting directly with their fans.
Lee Martin, is technology manager, at Silva Artist Management - representing the online efforts of artists like Ryan Adams, Beck, Foo Fighters and many other marquee artists. Michael Fiebach, is the technology manager for DJ Shadow's online presence, both DJShadow.com and other platforms.
Lee in this clip talks about how different artists approach their online presence. Ryan Adams tends to be overly involved in talking to his fans with social media. Beck likes to produce a whole ton of content to put on his branded fan site.
Michael also talks about how DJ Shadow goes in a different direction, using social media to maintain a level of mystery around his image.
Lee begins by talking about Ryan Adams and then moves on to Beck. Michael follows regarding DJ Shadow.
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