SEO Expert Steve Wiideman says "if you could do one thing to optimize your website for SEO, you should use the free tools the search engines offer to help you get better placement in the search results." Using tools like Yahoo! Site Explorer, Google Webmaster Tools, and MSN Webmaster Tools will give you the guidance you need directly from the search engines.
The search engines want you to provide more relevant content and website structure because in the end, they want to return the most relevant search results.
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