Save the Walls Campaign | "I like to look at other guys' walls."

Atomc Playpen & 3M.
In early August Atomic Playpen launched a national, multi-channel campaign for the 3M Command brand. The campaign hub was a video-intensive microsite (www.savethewalls.org), targeted at college students, and has been the source of some good discussion on (amongst other things) when and how to push the envelope of a client's brand in order to connect with your audience.

Blog-ishness:
http://www.yaybia.com/2008/08/3m-command-strips-save-walls-update.html

http://www.viralcliche.com/

http://www.xanga.com/fullmetalbunny?uni17523332-direction=n&uni17523332-n...

MIMA panel discussion with AP + MJK Partners Three Volts:
http://www.ustream.tv/recorded/631232

Category:

Entertainment

Tags:

• 3M
• Command
• Strips
• Save
• the
• Walls
• savethewalls.org
• www.savethewalls.org
• Atomic
• Playpen
• M.J.
• Kretsinger
• Humor
• Advertising