Take Off Your Pants.... commercial

This video was made for artists Michael Smith and Joshua White's, gallery based installation kiosk, Take Off Your Pants. This made up commercial, which I shot and edited, is for a children's board game, with a repetitive jingle and smiling kids going insane with glee for a game in which the winner is anyone who can make it home the fastest from doing their errands and take off their pants. It suggests a deeper, more disturbing message. Through its unsettling and annoying presence, Take Off Your Pants! shifts from a seemingly benign child-friendly environment to an exaggeration of advertising strategies often aimed at children.
I had the honor of working with this group of kids, keeping them focused on the wonders of this game and the pizza party that awaited them, once they were finished.

Category:

People & Blogs

Tags:

• Michael
• Smith
• Joshua
• White
• take
• off
• your
• pants

[WillSellari]

Hey I made the music for that!

[peetyweety]

awesome!

[CRUSH3Rdlux]

..what the fuck did i jus watch....oh dear gawd!

[JessicaxRose27]

no thanks...i'll keep my pants on

[TheLousyPlan]

and i thought it was blink182 commercial

[TeeRells711]

I'm sorry what was the goal again?

[jeisensei]

I don't remember this commercial being this disturbing.

[AnimeAspieFanatic]

@______@;;; dear Jimminey cricket wtf is this?

[jaetguz]

Pants uoooffff!!

[lumpyroc]

@JessicaxRose27 i said take...your...pants .....OFF

[katanastaff]

lmao wtf this is funny as hell./

[napcz]

Good point about the sad marketing practices that continue. I was believing this to be real up to the point that I seen the prescription medicine bottle as a game piece (btw: very funny!); which is a testament to how common this is. Then I read the video's description.

Clever. Nice job. haha; And, yes, DISTURBING!

[thisisdeadboy]

pretty disturbing....he is in his boxers with kids around him ha ha....

[nerdelicious5]

the real life game...