How Much Should I Charge?: Ep 207: Digital Photography 1 on 1: Adorama Photography TV

AdoramaTV Presents Digital Photography One on One. In this week's episode Mark answers a question he gets asked all the time- how much should I charge my clients? Join Mark as he walks you through the basics of setting your rates. From business fundamentals to licensing fees, Mark presents a framework for any photographer looking to build her or his own fee structure.

Visit http://www.adorama.com/learn for more photography videos!

Send your questions to: AskMark@Adorama.com

• Category

  Education

[kunal rajput]

Hey Mark, your videos are simply amazing! - organized, informative, to the point and very interesting to watch! I have seen every single episode your series and picked up tons of concepts.I must say, of all the video tutorials I have seen by far, your's are the BEST! I completely love this series..please keep posting!

Cheers!

[calanan]

Great video with solid tips. Re: joining PPA, I also recommend considering joining ASMP, the American Society of Media Photographers (disclaimer: I am a member and the VP of the Colorado Chapter). Both groups offer photographers access to a wealth of information related to the business of photography.

[Richard Altenburg]

My photography work was in need of becoming more of a business and less of a hobby. I was pleased to find that episode 207 of your series of videos - that I love to watch during my daily breakfast - includes just the information to get me started. Great work!

[Luis Adolfo Peña Florentino]

What is Markup?

[Ron Ibarra]

What a horrible idea lol if you have to hire someone to copy them - then chances are you will not be able to duplicate their work.

Photographers you are paying for a creative eye and post processing, style, equipment and most of all problem solving.

[ehab ezat]

i really like this video , well it seems that a photographer is more of a salesman / manger / contractor / etc ... not just shooting .Unfortunately in my country people think that any one with expensive camera is a photographer and whatever you charge is unfair :( , side question what program you used to make graphical stuff in this video ?

[Vladimir Ladev]

Thank you Mark, these are very good pointers but only cover the situation and laws in the US and meybe UK. I think many will agree that in some european countries it is slightly different. What do you do when the average monthly pay is 400-500$ and there are almost no regulations on licensing, people just torrent everything and now everybody is a photographer with software and "skills" so the value of your work drops.

[Tom Jonson]

gREAT FREAKING VID!!!!!!!!!

[Daniel Pryce]

I would charge $250-$300 for the shoot.

[MonkeySpecs301]

what i would do is hire a photographer and video record the shoot. Then rent the equipment and just copy what he/she diid and use those pics, bypass the silly copyright.

[MonkeySpecs301]

what??!! Licensing?? LOLZ rip off.

[MonkeySpecs301]

tell your clients to send their payment to a tax haven which you have an account at. Bring in to the US only what you need and report those taxes; otherwise places like singapore and hong kong have not capital gains tax. Cost of doing business in the US is too expensive, even KBR pays their employees from Cayman Islands.