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Building Brands in Turbulent Times - Part 1

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Uploaded by on Jun 24, 2009

Times of crisis are dangerous moments for Brands; sometimes you take quick decisions with resulting actions that could potentially damage your Brands in the long term.

Building from the experiences of the 1997 Asian economic crisis and the current crisis, Steve Sowerby, CEO of XPotential (www.xpotential.co.uk) has identified 9 critical success factors that can help a company and its brands benefit from turbulent times.

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  • Steve,informative video - I hope all is well!

    Alan

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