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Blackberry and first mover advantage

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Uploaded by on Jan 23, 2009

Blackberry gets to own the Presidential phone space simply because they were there first. All this means is companies should look for ways to attack the market even if the economy stinks!

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  • Blackberry has never been a first mover, indeed it has been the classic example of a follower to market. It has been able to overcome many disadvantages of being a follow resulting in Blackberry holding 14.5% of the global market, the second largest smartphone producer. I am in the process of writing a paper on first mover advantage in the UK.

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