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Honda Ads Pioneer New Form of Music

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Uploaded by on Oct 30, 2008

NEW YORK (YouTube.com/AdAge) -- Inspiration for advertising can come from anywhere but this is probably the first time the lowly highway rumble strip provided any. Honda's new flock of Civic spots document an effort to turn a portion of California road into a data storage surface and a new car into a musical instrument. It was a rare sort of undertaking that didn't just create new ads but made musical and road engineering history in the process.

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All Comments (13)

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  • duuuude i soo thought of this idea a few years ago ! im glad somebody made it happin :)))

  • kkkkkkkkkkk Christmas song ;)

  • That's really creative

  • New form of 'music'? Lol. Advertising sucks. Do what Bill Hicks commanded and off yourselves...now.

  • Three minutes and three seconds is not three minutes. I want my three seconds back.

  • lmao nice

  • A: Your vocabulary isn't bad, neither is your grammar, but your punctuation is retarded.

    B: What kind of fucked up name is Tip Rip? What third world country are you from?

  • Just because you have know vocabulary mean you can just say fuck all the time. lol

  • tip rip? never heard of him/her, so that person probably doesn't exist.

    btw I don't think that's how you spell "cousin."

    also, you should try to use profanity more, it really works well to convey your (very limited) powers of reasoning.

    dumbass.

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