Consumer Kids

Consumer Kids shows how, more than ever before, and perhaps more than anywhere else in the world, our children are being tracked and targeted by big business, which sells them back their dreams, packages their childhood and exploits their vulnerabilities.

It looks at why children torture their Barbies, how boys feel about David Beckham, why mums are cooler than dads, why children in the toughest families make the most ardent consumers and why, above all, too much marketing makes you unhappy.

This hard-hitting exposé is essential reading for anyone who is interested in the deeper implications of the runaway commercial world we live in.

Category:

Nonprofits & Activism

Tags:

• consumer
• kids
• shock
• exploit
• marketing
• consume
• children
• advertising
• focus
• research
• mayo
• nairn

[SchumacherCollegeUK]

Ed Mayo is visiting Schumacher College, Devon, UK, this autumn, where they will be taking a course titled 'To buy or not to buy?'

For more details please go to the College website -

worldwideweb(dot)schumachercol­lege(dot)org(dot)uk(slash)cour­ses(slash)to-buy-or-not-to-buy­-consumption-growth-and-prospe­rity