Published on Sep 15, 2012
Jungle Bird (Birdman) is visiting 100 KFC stores and reading out an open letter to their CEO:
Mr David Novak,
CEO, Yum Brands, parent company of KFC.
According to Greenpeace you're using rainforest material in your fast food packaging. Since rainforest's are essential to our planets long-term health your company is contributing to the acceleration of deforestation, greenhouse gas emissions, animal extinction and the displacement of indigenous people.
We know its not you directly, but your suppliers, in particular Asia Pulp & Paper a company with a very poor environmental track record and one that's been boycotted by Nestle, Lego, Proctor & Gamble, Adidas, and Unilever, to name a few.
To date your company has refused to meet or even respond to repeated requests from Greenpeace, WWF, and the Dogwood Alliance, to sit down and lay the framework for a sustainable business model. A disappointing response and one that does not reflect a company led by a CEO with a reputation for outstanding corporate leadership.
As leader of this planets largest fast food chain, you have a BIG responsibility to ensure your business is not harming our planets delicate ecosystem and to use your brand as a force for good.
So Mr Novak, I please ask you to STOP buying packaging from any supplier that is not certified by the Forest Stewardship Council (FSC.org) and to demonstrate a firm commitment to our environment by meeting with an environmental NGO and begin laying the groundwork for a zero deforestation policy across your supply chain.
So people of Los Angeles and those watching via the internet, please join me by boycotting KFC until they take the necessary steps to protect this beautiful planet we each call home for our children and their children's, children, 100, 500 and a 1000 years from now!
Standard YouTube License