NSPCC 'JLS'/Digital PR + Social Media

NSPCC commissioned us to create an initiative to promote the ChildLine Helpline and encourage young people to express themselves.

Our 'how u feelin?' campaign featured a number of assets including online games, and hints and tips about expressing yourself.

As part of our social media strategy we seeded a series of viral clips featuring celebrities including Marvin from JLS who spoke about his experience of being bullied at school.

The campaign was supported with posters in schools, online advertising and a TV campaign.

Results

•Over 100 pieces of online coverage including New Grounds, MTV.co.uk and Teen Today

•Online coverage reached an audience of over 3,000,000

•10% increase in calls to the ChildLine Helpline

•"The man [Marvin from JLS] deserves a bravery award" Heatworld.com

Related Hot Cherry clients: ChildLine, Shelter, The Blue Cross, Comic Relief, Tower Records, Channel 4, E4

Established in 2001, Hot Cherry is an award-winning, independent PR agency devoted to digital PR and social media.

We make brands famous online. Our digital PR and social media strategies help brands to connect with the most influential online communities across blogs, websites and social networks. We also create content like virals, apps and online games, and implement strategies to ensure they spread online.

Our approach combines an understanding of brands, digital PR, social media marketing and communications, together with creativity, strategy and technology.

We work with some of the world's best loved brands including Coca Cola, Disney, Sony PlayStation, Ford, VW, Pernod Ricard, MTV, Channel 4, E4, Philips, Jimmy Choo, Tom Ford, Tower Records, BBC, Columbia Pictures, NSPCC, Institute of Contemporary Arts, LG Group and Shelter.

Head over to our website for more information http://www.hotcherry.co.uk and join us on Facebook for the latest news and campaign exclusives http://www.facebook.com/hotcherrydigital

If you would like to discuss a new campaign, please contact us on +44(0) 207 607 2413 or email us at hello@hotcherry.co.uk

Category:

Entertainment

Tags:

• JLS
• Marvin
• Hulme
• NSPCC
• ChildLine
• Bullying
• School
• Children
• Digital
• PR
• Social
• Media
• Online
• Buzz
• Hot
• Cherry